Insights

Insights
Bulgarian Mom Standards
Values
Ivena Hlebarova
Bulgarian Mom Standards
Values
Ivena Hlebarova

At Cosmonavt, our values weren’t learned from a business book — they were built. Discipline, integrity, and loyalty aren’t abstract ideals; they are lessons from our Bulgarian mom, taught with love and relentless standards. That’s the foundation Cosmonavt stands on.

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Values
Ivena Hlebarova
How to turn a brand into a cult
Branding
Todor Hlebarov
How to turn a brand into a cult
Branding
Todor Hlebarov

The line between brand and belief isn’t just thin — it’s often invisible. Symbols move people. Messages shape memory. And the more consistent the story, the more real it becomes.

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Branding
Todor Hlebarov
Clippy: It looks like you’re being exploited. Want to protest?
Values
Todor Hlebarov
Clippy: It looks like you’re being exploited. Want to protest?
Values
Todor Hlebarov

Remember Clippy? That annoying little paperclip from Microsoft Word who used to pop up with “It looks like you're writing a letter…” Well, he's back. Not to help — to protest. 

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Values
Todor Hlebarov
The Future of Design Tools is Ethical
Tools
Todor Hlebarov
The Future of Design Tools is Ethical
Tools
Todor Hlebarov

Who controls our data? Who controls our tools? Would you change your workflow if a tool didn’t fit your values? Or do we still choose tools simply because they are the industry standard?

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Tools
Todor Hlebarov
Webflow vs Squarespace vs Wix vs WordPress: Which is Right for Your Business?
Web
Ivena Hlebarova
Webflow vs Squarespace vs Wix vs WordPress: Which is Right for Your Business?
Web
Ivena Hlebarova

Looking for the best website builder? This article compares Webflow, Squarespace, Wix, and WordPress for small businesses. Discover which platform offers the best ease of use, customization, and SEO without an IT team. We recommend Squarespace for its perfect balance of design, support, and affordability.

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Web
Ivena Hlebarova
Inside the Brand Identity Design Process
Branding, Design Process
Todor Hlebarov
Inside the Brand Identity Design Process
Branding, Design Process
Todor Hlebarov

Partnering with a design studio to create a brand is exciting but risky. It's a significant investment, and the creative process often feels vague. Clients worry about aligning visions and ensuring the final design truly represents their brand. Our streamlined process addresses these concerns.

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Branding, Design Process
Todor Hlebarov
Legal Essentials to Look out for When Getting Your First Logo
Branding, IP
Ivena Hlebarova
Legal Essentials to Look out for When Getting Your First Logo
Branding, IP
Ivena Hlebarova

Logos are part of the brand identity and owning the rights to your company’s logo is a mundane but crucial subject.

So in case you are embarking on creating a logo for your company, and keeping it uniquely yours, it’s great to know the basics.

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Branding, IP
Ivena Hlebarova
28 days of posting to bootstrap your business on social media
Brand Strategy, Branding
Todor Hlebarov
28 days of posting to bootstrap your business on social media
Brand Strategy, Branding
Todor Hlebarov

What to post about? How often? You don’t have enough content to post 2-3 times per week? Here’s a short guide to kick off your social media.

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Brand Strategy, Branding
Todor Hlebarov
Navigating Logo Design on a Tight Budget
Branding, Brand Strategy
Ivena Hlebarova
Navigating Logo Design on a Tight Budget
Branding, Brand Strategy
Ivena Hlebarova

Creating a logo when you're working with a limited budget can be challenging, but it's not impossible. We have some tips for you.

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Branding, Brand Strategy
Ivena Hlebarova

We are a creative studio specialising
in strategy, brand identity, and motion.
We craft soulful stories that win over hearts & minds.

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