Liposomal PureWay C+ DUOCAP®: custom medical illustration for a next-gen supplement
Overview
One Innovation Labs needed a set of illustrations to bring their innovative product, Liposomal PureWay C+ DUOCAP®, to life. The goal was to visualise the dual-layer capsule in a way that was both clear and captivating, highlighting its scientific structure and benefits.
The video was produced for the product’s release. The project was coordinated by kashu.bg.
The Outcome
This wasn’t just about drawing a capsule.
It was about translating biotech into beauty - making complex, innovative health tech instantly understandable through illustration.
The Challenge
We were responsible for defining the visual style and crafting all the key illustrations for the project, based on the storyboard provided by kashu.bg and the client.
Credits
Todor Hlebarov (Illustrations, Art Direction)
Ivena Hlebarova (Illustrations)
Ina Gavazova, kashu.bg (Project Management)
Scope
Art Direction
Visual Concept Development
Illustrations
Illustration of the process of dissolving the Liposomal PureWay C+ DUOCAP® pill.
This scene shows Stage 1 of Liposomal PureWay C+ DUOCAP® delivery: the capsule enters the stomach and the outer shell dissolves, initiating the two-phase release process.
Stage 2 of the DUOCAP® delivery system: the inner capsule dissolves in the intestines, where the body naturally absorbs nutrients most efficiently. This intelligent release mechanism enhances the bioavailability of key ingredients such as Vitamin C - maximizing their absorption and impact.
This metaphor illustrates the impact of DUOCAP® technology - extending nutrient circulation and ensuring ingredients reach their target intact and effective. The result: better absorption, stronger benefits, and a healthier, more energised individual.
Our Process
Storyboard
We started with the storyboard provided by kashu.bg, ensuring we understood the structure, flow, scientific points, and main benefits of the Liposomal PureWay C+ DUOCAP®, the video had to communicate.
Style Definition
Next, we explored styles that would balance clarity and aesthetics - something visually engaging aligned with the product’s medical/scientific nature and with the vision of One Innovation Labs.
Style reference 1
Style references 2, 3 & 4
Illustration
Once locked in, we illustrated each frame to match the storyboard and highlight key features of the capsule, from the basic structure of the Liposomal PureWay C+ DUOCAP® pill to explaining visually its innovative delivery mechanism.
Animation (by kashu.bg)
After finalising the artwork, kashu.bg used AI tools to animate the video.
Outcome
The final video helped One Innovation Labs present their DUOCAP® technology in a way that’s easy to grasp, boosting understanding and appeal across audiences, from scientists to everyday users.
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About One Innovation Labs
One Innovation Labs is a health and wellness company creating advanced nutritional supplements. Their flagship product, Liposomal PureWay C+ DUOCAP, uses dual-layer capsule technology to deliver vitamins more effectively and efficiently.
Liposomal delivery uses tiny fat-like particles (called liposomes) to protect and transport nutrients in the body. This method helps the body absorb vitamins more effectively by shielding them from digestion and releasing them where they’re needed most.