Brodilovo Farm: Creating a Soulful Food Brand from Pixel to Burger
Brodilovo farm is a family-owned gem hidden in the Strandzha mountain in Bulgaria. Sunshine, fresh grass, air and water for the cows are at its heart. The welcoming and friendly spirit of the Morfovi family who runs it sets it apart.
Challenge
The Brodilovo farm wanted to distinguish and position itself based on its high-quality meat and eggs and its values - clean and healthy food, produced with respect for nature, with thought for the customers' health at an affordable price point.
We started working together in 2017 and have been doing so ever since.
Outcome
Nowadays, Brodilovo farm keeps growing its customer base and increasing its herd to meet the demand. The farm's products have reached the countertops of several local grocery shops in Bulgaria. It is a high-quality producer and the choice for the health-conscious & active carnivore.
Logo & brand
The logo represents the values of the Morfovi family - freedom and respect for nature, healthy food choices, affordable quality, warmth, and friendliness. It shows that the herd lives and feeds on pure grass pastures.
We focused on distinguishing Brodilovo farm from its competitors by implementing a symbol within the logotype and adding the pictograms for the different types of animals & products they offer, thus making it adaptable to the changing needs of the farm and creating its visual language.
When creating the logo, we considered the target market and its readability on labels as a priority.
Wayfinding
Making your way to the Brodilovo farm shop has to be as easy as crossing the street. We produced signs to help you navigate your way and introduce you to the Brodilovo brand before you even reach the storefront.
Local shop
Every point of contact with the customer is crucial for leaving a lasting impression. That is why we designed the shop exterior to represent the handcrafted nature of the Brodilovo products and added a message from the Morfovi family.
Marketing collateral
The farmers' markets across the country are vital for meeting new customers. The Morfovi family has to stand out from the crowd to leave a lasting impression. We achieve it with practical movable branding designed to fit every market stand and showcase the brand’s core values and tasty products.
Making sure the brand is visible on the labels is vital. The labels also feature the full content of the sausages and meat.
"You opened our eyes to what was possible. When I looked at the Brodilovo brand, I realized that everything I've been attempting to say has finally found a voice."
- Vasil Morfov, Founder of Ferma Brodilovo
Conclusion
Together with the Morfovi family, we built a beloved brand. It stands for high-quality, respect for nature and a healthy way of living. Thank you, it has been a pleasure!
