JKMB had grown exponentially in the past two years and needed a complete overhaul for both brand and website to represent the high quality of its leading service. We started with working on the brand identity - logo symbol, logotype and colours.
They wanted to keep the cloud symbol and blue colour from the old logo, but modernize it.
Deliverables
logo re-design
logo mark/symbol
short style guide
website
3D Animation
The problem
An old-school look. Milen needed the brand to present its exponential growth, express its professionalism and know-how, and fit into the fold of giants like HP.
Brainstorming sketches
Logo evolution
Polishing it
What we learned
Moodboards are the blueprint for building the brand. Refer back to them as often as possible to stick to the initial style.