Digital Accounting Made Human: Leon’s Brand Identity
Introduction
Leon isn’t just another accounting firm. They’ve embraced a fully digital, paperless approach, positioning themselves as pioneers in Bulgaria’s accounting industry. But as their business grew, they needed more than just great service—they needed a brand that reflected their forward-thinking, human-centric approach to accounting. That’s when they turned to Cosmonavt - and let’s tell you how they asked us to work together: imagine being on a call with your accountants. You think you’re about to learn a few complex tax terms, but suddenly you get a question. “We love what you do. Can you design a new logo for us.” This is exactly how it went down with Leon.bg.
The rest is history, let’s jump in.
The Outcome
Cosmonavt delivered a modernized brand that perfectly captured Leon’s mission. With a sleek new logo, a fully redesigned website, and custom illustrations, Leon’s refreshed identity set them apart. Beyond aesthetics, the new brand conveyed Leon’s dedication to innovation and human connection, making a lasting impact on their target audience.
The Challenge
Our challenge was to redefine Leon’s brand identity and website to align with their digital-first approach. We needed to capture their professionalism, innovation, and human expertise, while adding a personal touch that resonates with freelancers, online businesses, and family-owned companies.
Credits
Ivena Hlebarova (Logo Design, Marketing Collateral, Icon Design)
Todor Hlebarov (Animation, Website Design, Illustration)
Scope
Brand Strategy (Discovery session & moodboards)
Brand Identity (Typography, Colors, Logo Design & Animation)
Website Design & Development
Illustrations & Icon Design
Marketing Collateral (Business Cards, Presentation Templates, Banners)
Brand Strategy: Focusing on Leon’s Core Audience
We started by defining Leon’s primary audience—freelancers, small online shops, and family-owned businesses. These clients value efficiency but also need the personal support that Leon offers. Working closely with the CEO, we developed a brand strategy that blended digital convenience with human expertise, ensuring Leon’s refreshed identity stayed true to their values while positioning them for future growth.
Brand Redesign: Fresh, Modern, and Familiar
Logo Upgrade
Leon’s logo was an important element of their brand, but it needed a refresh to align with their tech-savvy image. We modernized the original script-based logo, adding subtle digital touches while preserving the recognizable elements. The result? A clean, updated logo that communicates Leon’s simplicity and professionalism.
Colors & Typography
After a decade in the market, it was time for a visual update. We introduced a brighter, more digital-friendly color palette to enhance the brand’s modern feel. Paired with Sofia Sans, a typeface known for its humanistic, approachable details, the new look delivered a friendly, professional tone—whether on a screen or in print.
Custom Illustrations & Icons
To reflect Leon’s unique balance of digital solutions and human support, we designed hand-drawn illustrations and custom icons. These visuals provided a playful yet professional feel, making the brand more relatable and adding a personal touch to Leon’s communications.
Website Redesign: Seamless and Scalable
Leon needed a website that wasn’t just functional, but one that showcased their expertise in digital accounting. Their old website was outdated and didn’t reflect the streamlined, user-friendly experience their clients expect. We created a fully redesigned website, focusing on easy navigation, modern aesthetics, and scalability. Built to grow with Leon’s business, the new website is visually engaging and fully editable, empowering the team to keep it fresh as they continue to evolve.
Testimonial
"The new brand identity and website for Leon.bg are exactly what we needed to stand out in our industry. The process was smooth and efficient, with Cosmonavt valuing our time and delivering outstanding results with very few meetings. Our website now looks modern and professional, truly reflecting our brand values. We couldn't be happier with the outcome."
Borislava Alexandrova
Leon.bg
Need a brand refresh? Let’s talk!
About Leon
Leon is an accounting firm that has been on the market for over 10 years. They are famous for being truly digital and this unusual for an accounting firm in Bulgaria. They have developed their own software product inhouse to make it easier for their clients to upload files and check their financials. They have been growing steadily over the years and wanted their logo and website to represent the next level of the company’s development and their core values.