LinkedIn Growth Strategy for Tech Tour
How We Increased Followers and Engagement for Tech Tour’s Entrepreneur and Investor Community
Obsessed with tech innovation. A community of forward-thinking entrepreneurs and investors. Tech Tour is where Europe’s top tech startups and VCs come together.
Cosmonavt’s mission? Help Tech Tour expand its LinkedIn footprint, grow followers, increase engagement, and generate business opportunities.
Solution: LinkedIn Growth Strategy for Tech Tour
Cosmonavt helped Tech Tour not only reach its goals but surpass them. We increased their followers, spiked engagement, and generated the company’s first LinkedIn lead.
The Approach: We knew Tech Tour's audience. They craved meaningful content. So we focused on industry insights, award-winner stories, and posts that sparked conversations.
The Challenge: Increasing LinkedIn Followers and Engagement
Tech Tour had solid foundations but needed a push to reach more tech-savvy CEOs, investors, and entrepreneurs. The goal is to grow Tech Tour’s LinkedIn follower count by 20% and increase engagement by 3% in seven months - all organically. Oh, and generate leads too.
Scope of the Project
Brand Strategy
LinkedIn Content Creation
Newsletters and Blog Posts Creation
Social Media and Engagement Strategy
Developing the Strategy
We worked closely with Tech Tour’s leadership and marketing teams to craft a strategy that would speak directly to their core audience of startup founders, VCs, and tech enthusiasts. It wasn’t just about boosting numbers—it was about starting conversations, driving real engagement, and building a thriving online community.
This is the process we used with the Tech Tour Team that included the management, the marketing & research team, and the ones speaking directly with the participants - the project management team.
Understanding the Audience
Tech Tour connects investors and entrepreneurs across Europe. We tapped into their passions: startups, investment trends, and emerging tech sectors like AI, health tech, and sustainability. By sharing stories of success and investment wins, we aligned content with what mattered to them.
Tech Tours’ Participants
First-time Entrepreneurs
Serial Entrepreneurs
Active Investors
Tech & Innovation Obsessed
Pushing European Innovation Forward
2 of the Co-Founders of IQM - Jan Goetz Ph.D, Co-Founder & Co-CEO, and Juha Vartiainen Ph.D, Co-Founder & Global Affairs Officer.
Boosting LinkedIn Engagement with Carousels and Startup Stories
This is one of the posts we prepared for the Tech Tour LinkedIn page with 34.84% engagement rate.
Success stories. Investment insights. Startup spotlights. We introduced engaging new formats like carousels and image galleries to take advantage of LinkedIn’s latest features, boosting interaction and visibility. Each post was tailored to speak directly to Tech Tour’s community, driving engagement beyond expectations.
Engagement Strategy: Driving Conversations and Lead Generation on LinkedIn
It wasn’t just about posting. We actively engaged with the community, replying to over 740 comments, sparking conversations, and creating more than 310 of our own. This hands-on approach led to Tech Tour’s first business lead from LinkedIn, resulting in event negotiations in Germany.
Results: LinkedIn Growth for Tech Tour in 7 Months
Tech Tour’s LinkedIn presence transformed in just seven months:
+2,031 new followers (surpassing the 10K milestone) - 23% growth
14.25% average engagement rate, peaking at 22% (7x the industry standard)
10,366 link clicks in a single month—9x more than before
First LinkedIn-generated business lead, leading to a new event partnership
LinkedIn Strategy for B2B Success
Tech Tour’s digital transformation on LinkedIn is a testament to the power of a targeted content strategy. Cosmonavt’s approach helped them connect with their core audience and drive measurable business outcomes.
Mashrukh Talukder
Business Development Lead - Sustainability, Tech Tour
Pavlina Zlateva
Marketing Manager, Tech Tour
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Credits
Cosmonavt team
Social Media Design and Management, Newsletter Creation, Article Writing, Content Sourcing
Ivena Hlebarova
Tech Tour team
Marketing Manager
Pavlina Zlateva
Data Processing and Research Analyst
Anton Tankovski
Community Team Lead
Tanja Baltus-Michaelsen
Project Management Team Leads
Natalia Natcheva
Annalisa Gardella
Yoana Todorova
Project Management team
Victoria Pavlova
Tina Duleva
Maria Georgieva
Denitsa Nenkova
Iva Tsigularova
Business Development team
Mashrukh Talukder
Blagovesta Dlagatseva